Reset, Rebrand
Senior Marketing Manager
Project Length: 12 months
Project manager for a company-wide rebrand, shifting from a content-focused nutritional advice website to a personalized app guiding users to better...
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Children first
Brand development for a children's healthcare product. Conducted brand platform workshops and helped build an experienced team of creatives and technologists. Acted as a communications advisor and...
Representing the underrepresented
Led organizational rebrand for NGO committed to empowering and educating girls and women in rural Morocco.
Created a digital communications strategy for social media platforms, monthly newsletters, blogs,...
Taking action
Hired to lead business development and sales strategy 1 year after launch. After 16 months, VERB had full US distribution and was available in ULTA, Beauty Brands,...
Building trust
Designed, and ran custom team building workshops based on collaborative methods from Harvard Business School, Harvard Law, DISC, Table Group
Client: TechStyle Fashion Group (JustFAB)
Project length: 2-3 workshops...