Based in San Diego, CA, BLNDN Products was developed as a luxury hair care line with a unique concept. The brand and the product were for women whose hair suffers from oxidation, whether by choice (lightening) or by time (hair oxidizes and goes gray as we age). The product was formulated with a high-quality natural complex, beautiful conscious packaging, and a seamless customer experience. Products were complementary and encouraged multiple product sales per customer.
Investment funds raised: 1,750,000.00 USD
Distribution: D2C, QVC, high-end salons, and retailers throughout USA and Canada.
Average monthly online sales: 10,000.00 USD